Data Protection in the era of AI-powered marketing
Por: Paola Cardozo Solano - PhD Researcher & Lecturer. Vrije Universiteit (VU) Amsterdam, The Netherlands
About this series: Aiming to better connect with their audiences, companies are relying more on Artificial Intelligence (AI) to understand consumer preferences and predict their desires and behaviors. After all, the ultimate goal of marketing is to influence consumer behavior, so it is not surprising to see the rapid adoption [...]