Data Protection in the era of AI-powered marketing
Por: Paola Cardozo Solano - PhD Researcher & Lecturer. Vrije Universiteit (VU) Amsterdam, The Netherlands
Second edition. Data Protection and Privacy Concerns in AI-based Marketing The previous post explored how Artificial Intelligence (AI) is transforming the marketing discipline by providing unprecedented insights into consumer behavior, allowing marketers to make predictions, personalize offers and advertisements, and automate processes. However, the omnipresence of data processing in all [...]